Types of Digital marketing
SEO
Search Engine optimization is about keyword research
Tools of keyword research are:-
1.Google Keyword Planner – Google ads
2. Semrush – It shows search volume , keyword difficulty, AI visibility.
Search Engine Marketing
Boost your brand’s visibility with sponsored results that appear right at the top of search engines. Drive instant traffic, quality leads, and measurable ROI through smart, data-driven paid campaigns.
Social Media
Creative Content – Eye-catching posts, reels, and stories crafted to captivate your audience and elevate your brand voice.
Smart Advertising – Ad campaigns that connect with the audience, drive engagement, and deliver measurable results.
Community Building – Build a loyal tribe through consistent engagement, meaningful conversations, and authentic brand interactions.Website development
Custom Design – Bespoke websites crafted to reflect your brand’s identity and vision.
Responsive Layouts – Seamlessly optimized for every device — mobile, tablet, and desktop — ensuring a flawless user experience.
Conversion Rate optimisation(CRO) focuses on analyzing and utilizing website data to enhance user experience and boost conversion.
User centric approach – It priortizes understanding user behavior, prefrences interactions to optimize website performance.
A/B testing – is the process of two simlar pages with similar content , title description focus keyword are going to rank on serp one which gets more impression is going to win process of a/b testing.
CRO is when one plans to get more conversion and takes required actions and create a seperate funnel system which is going to increase the rate of conversim is called as conversion rate optimisation.
Pay per click advertising-maximize return on investment with ppc campaigns across google ads and social media platforms .
Content marketing – Attract and convert leads with engaging content that establish your brand credibility.
Email Marketing
Build leads and drive repeat business with automated email sequences and targeted campaigns.